Alvarado Intermediate – Music Program Recruitment Video
Music Program
Recruitment / Program Highlight
Rowland Heights, CA
Alvarado Intermediate partnered with Sergo Media to create a high-energy recruitment video designed to showcase their music program and inspire incoming students, and their parents, to get involved.
The final piece highlights the school’s three main offerings: Band, Orchestra, and Color Guard.
The video was designed to be used across multiple platforms, including parent meetings, school assemblies, email outreach, website embeds, and social media, making it a versatile tool for their recruitment season.
We worked with the program director to plan a three-day shoot:
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A live marching band parade performance at Disneyland
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A stage performance featuring the orchestra
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A rehearsal shoot for both the band and color guard on campus
The result was a fast-paced, emotionally engaging video that gives viewers a clear sense of what it feels like to be part of the Alvarado music community. It showcases the dedication, energy, and opportunity within the program helping the school attract new families and build long-term visibility for their performing arts offerings.
"I had dreamed of creating a promotional video for my music program for years, but I never expected the end result to be as powerful as what Sergio delivered. He took my vision and transformed it into something that exceeded every expectation.
The entire process was professional, efficient, and enjoyable. Sergio made everything simple, guided me through each step, and truly understood how to capture the heart of our music program. He highlighted not just the music, but the excitement, teamwork, and pride that make our ensemble so special.
The impact of the video was immediate. Once it was shared with our school and community, the response was overwhelming—parents and staff were impressed, students were motivated, and our program’s visibility skyrocketed. Enrollment increased, energy grew, and the video became an invaluable tool for promotion.
What makes it even more valuable is that it’s not just a one-time resource—it’s something I can use for years to recruit new students, showcase our program, and inspire current members.
If you're a music director, I can’t recommend a promo video with Sergio highly enough. It will elevate your program, energize your students, and give you a professional product that makes a lasting impact. This is one of the best investments I’ve ever made for my program."
— Kevin Chang, Band Director, Alvarado Intermediate School
