
Black Belt Academy – Brand Story Video
Johnny Kang’s Black Belt Academy
Brand Story · Interview · B-roll · Social Cuts · Photos
Norco, California
Johnny Kang’s Black Belt Academy is a martial arts studio in Norco, CA offering jiu-jitsu, bang muay thai, and self-defense classes for students of all ages.
Known for its strong sense of community, discipline, and integrity, the studio partnered with Sergo Media to tell its story in a way that builds long-term trust and visibility with local families.
We developed a complete Brand Story Video + Content Package to highlight the studio’s purpose, people, and programs.
Production Breakdown:
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Pre-Production: 1-hour strategy call to shape the messaging, tone, and interview questions
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Filming: Two half-day shoots (~9 hours total)
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Day 1: Owner interview to unpack the “why” behind the business
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Day 2: Live class coverage to capture authentic community energy and instruction
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Deliverables:
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Brand Story Video (2–3 minutes): A flagship narrative piece for website and outreach
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Website Hero Banner Video: Loopable, high-resolution homepage visual
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Short-Form Social Content: Edited vertical clips to support lead gen and engagement
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Branded Marketing Photos: Clean screengrabs for web and social use
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Website Visual Assets: Content distributed across service pages to build trust and clarity
The final product lives across the studio’s homepage, about page, and social channels—designed to increase sign-ups, build local trust, and make the studio’s values clear to every new visitor.
This project reflects the core of what we do: helping values-driven local businesses communicate what makes them special—clearly, visually, and powerfully.
























