Black Belt Academy – Brand Story Video

Norco, California

Johnny Kang’s Black Belt Academy is a martial arts studio in Norco, CA offering jiu-jitsu, bang muay thai, and self-defense classes for students of all ages.

Known for its strong sense of community, discipline, and integrity, the studio partnered with Sergo Media to tell its story in a way that builds long-term trust and visibility with local families.

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We developed a complete Brand Story Video + Content Package to highlight the studio’s purpose, people, and programs.

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Production Breakdown:

• Pre-Production: 1-hour strategy call to shape the messaging, tone, and interview questions

• Filming: Two half-day shoots (~9 hours total)

  • Day 1: Owner interview to unpack the “why” behind the business

  • Day 2: Live class coverage to capture authentic community energy and instruction

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Deliverables:

• Brand Story Video (2–3 minutes): A flagship narrative piece for website and outreach

• Website Hero Banner Video: Loopable, high-resolution homepage visual

• Short-Form Social Content: Edited vertical clips to support lead gen and engagement

• Branded Marketing Photos: Clean screengrabs for web and social use

• Website Visual Assets: Content distributed across service pages to build trust and clarity

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The final product lives across the studio’s homepage, about page, and social channels—designed to increase sign-ups, build local trust, and make the studio’s values clear to every new visitor.

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This project reflects the core of what we do: helping values-driven local businesses communicate what makes them special—clearly, visually, and powerfully.