Maxine — Summer Swimwear Brand Campaign

Maxine Luxury Swimwear partnered with PZL Productions (a Sergo Enterprises brand) to create a high-end branded campaign designed to launch their new summer collection and elevate their presence across social media.

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The project focused on showcasing the brand’s luxury swimwear and yachtwear through cinematic visuals and editorial-style cuts, bringing to life the lifestyle and energy behind the Maxine identity.

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The campaign deliverables included:

• A 60-second long-form launch video (landscape format)

• 15 vertical short-form clips designed for Instagram and TikTok

• 35+ Edited Photos​

 

We worked closely with the Maxine team to handle every aspect of the production—from casting models and securing scenic locations across Southern California to managing the full crew, directing on set, and overseeing all post-production.

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Filmed across the Hollywood Hills and Southern California coastline, the result was a visually stunning, fashion-forward campaign that gave the brand a suite of polished assets to build hype leading into launch. Each video was crafted to highlight fit, detail, and vibe—helping Maxine stand out in a crowded market and connect with their target audience through scroll-stopping visuals.

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The content was deployed across social channels, the brand’s website, and digital advertising—offering a versatile asset package that reflected the elegance and boldness of the Maxine brand.